As a premier Holiday Lettings Agent in Devon, Choice Cottages rentals agency have achieved this status by constantly innovating and expanding our marketing reach to new platforms and to a wider captive audience. We pride ourselves as innovators and to this end have developed extensive campaigns resulting in double digit growths on your holiday cottage Bookings Revenue year-on-year.
Choice Cottages Website attracts many thousands of unique visitors every day and we are proud of the ease of navigation and live availability it offers. We use Search Engine Optimisation (SEO), Social Bookmarking, Directory Listings and Marketing across many relevant or Affiliated Websites to attract new Holiday Makers and deliver Industry Leading Bookings.
We have an in-house marketing team who produce and deliver effective advertising strategies using an up-to-date database of holiday makers and enquirers. We are proud of a large proportion of repeat business and are seeing more referrals each year; including an increasing international presence. To this end, we consistently run email campaigns to an engaged audience in target markets across the UK & Europe. These campaigns are dynamic to the prevailing economic environment, time of the year and what is going on in the area.
Print Media, Radio & Publications
Much of our holiday home advertising is targeted to attract new visitors as well as retaining our valued repeat customers. Our marketing spend is spread over all media areas, including traditional media such as newspapers, strategically selected magazines, radio and brochures as well as local directories & publications. Responses are monitored and strategies are altered real-time in keeping with holidaymakers’ booking trends. Carefully monitored and executed Leaflet Drops and Direct Marketing Campaigns are conducted at key times during the year.
Exhibitions & Conferences
We regularly attend specific Holiday Exhibitions and participate in local Festivals and Events to advertise our brand. This includes, but is not limited to the annual Gold Coast Festival in Croyde Bay. Choice Cottages also arranges an annual get-together for Owners as an opportunity to share ideas and celebrate the year past.
Online and Custom Brochures
At Choice Cottages we don’t believe in spending unnecessary money on expensive hardcopy brochures. This, because properties are constantly changing, as will the facilities each individual property provides. By focussing on Digital Media, we have the ability to update properties real-time; whether it be adjusting an image to reflect the season, adding the new flatscreen TV you have just bought or adjusting your pricing to reflect the success of your property. None of this could be done with an annually produced publication and is also one of the reasons why Choice Cottages charges the lowest commission.
That said; we pride ourselves in providing potential holiday makers with bespoke personalised digital online brochures of properties specifically suiting their requirements – This publication is fully illustrated and will provide visitors up-to-date photos, descriptions, availability and prices – thus ensuring that however many times you change anything within your property, your description will be up-to-date. Lastly, we know the importance of the environment and aim to provide a quality service, whilst minimising environmental impact.
Free Professional Photography
A photo says a thousand words, so to ensure we show the highest quality photos of your property we commission a professional photographer at no extra cost to you. In addition Choice Cottages pays for quality “stock” imagery from relevant websites. www.justinbeckleyphotography.com
Free Copywriting Service
Our marketing team will look to write an enticing, accurate and appealing description and advert your property to enhance the level of bookings. (The write-up of your property along with the photos will be sent to you for approval prior to launch).
Telephone Service & Online Booking Facility
We believe it is important to maintain the personal touch we are so proud of. We love to speak to our customers and all our bookings are checked by our bookings team. That said; many customers choose to Book Online and thus the progression to an industry leading Online Booking System, with live Availability has been favourably received by many visitors and operates 24/7, 365 days a year.
We maintain an accurate Database of many thousands of customers, both potential and existing, and which allows us to pro-actively engage with the right Target Audience. We only mail subscribed customer and maintain the highest standards of ethics.
Location & Corporate Identity
We have Shop Fronts in all the key areas where we act as an Agent for Holiday Homes and are constantly seeking new premises as we grow. In addition; our fleet of ‘Smart’ Cars with prominent Logo’s form a valuable tool and facilitate very high visibility throughout the region, throughout the year.
All our staff have years of local knowledge and many have grown up in the area. This is an invaluable tool when speaking to visitors; many of whom are eager to get local recommendations of where to go in the area during the course of their stay, along with any local events and hidden treasures.
Self Catering Holiday Cottage Letting is what we eat, sleep and breathe 365 days a year. This has given us a wealth of experience, with more than 10 years in the business. Choice Cottages will happily visit you in person, should you wish to find out more about how we will market your property specifically. We will also proactively work with you on suggested tariffs, facilities and other relevant items to ensure the commercial success of your property.
Choice Cottages has invested substantially in administrative processes to facilitate accuracy and speed. Bookings are emailed within minutes of being confirmed and a copy is sent directly to you and your property manager. The highly trained, friendly sales team is always willing to assist visitors in finding the right property, using our local extensive knowledge. Sales calls are taken from 9am to 9pm for the convenience of visitors who wish to discuss in person their needs and from the comfort of their homes. All methods of payment are accepted making for an easier transaction process and we guarantee bookings are done efficiently.